网页设计应该注意出现的错误

网站设计中，避免出现以下错误：

目前创新互联公司已为上千的企业提供了网站建设、域名、虚拟主机、网站托管、企业网站设计、义乌网站维护等服务，公司将坚持客户导向、应用为本的策略，正道将秉承"和谐、参与、激情"的文化，与客户和合作伙伴齐心协力一起成长，共同发展。

* The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

访问者不能通过网站主页立即了解网站内容。用户应该在5秒钟之内登录网站，了解网站内容、产品类型或者宣传内容。www.webjx.com

* The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

网站出现弹出框、令人眼花缭乱的广告、以及眩目的进入页面（运用动画、声音设计，需要5-10分钟的下载时间）。或者出现其它特征，转移用户对网站、产品或者服务的注意力。

* Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).
设计不合理的导航系统。其中包括无效超链接、隐藏的导航系统、糟糕的字链接以及导航链接、不能链接的页面、错误链接、不能与主页链接的页面。请记住：不管访问者处于什么位置，网站都要保证他们随时可以返回主页。

* Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

网站是一种营销措施、营销策略。你要了解，网站不是一种营销策略，只是营销策略的一部分，并且要根据公司目标来制定。比如说，你希望在网站中宣传餐馆，如果网站构建后，没有宣传效果，网站也就没有价值。在名片中打印网址，是一种传统的宣传方法。但如果网站提供可下载、可打印的优惠券，就是一种成功宣传的方法。

* Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

网站内容陈旧或者与主题无关。用户最不希望浏览过期内容，错误价格、不再提供的产品、陈旧的内容、过期的广告都会让用户感到厌烦。与网站主题无关的内容，只会分散用户注意力，导致他们5秒钟之内找不到需要的信息。

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